Customer Management Platform

CRM and Loyalty Programs automation
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Platform Modules
Customer Data Acquisition
Engagement
Loyalty Program
Analytics
Customer Data Acquisition
Omni-channel Data Collection and Management.

Some features of the module:

Omni-channel Integrations

Adjustable fields in customer profile

‘Role-based’ interface

Deduplication mechanisms

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Engagement
Omni-channel communication: email, SMS, phone call, website, POS, messengers, etc., providing unique customer experience.

Some features of the module:

Email and messaging template editor

A/B testing

Visitor activity tracking

Conversion calculation for each channel

Subscription management and more

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Loyalty Programs
Range of tools to build Loyalty Programs.

Some features of the module:

Points “earn-burn” rules editor

“Redeem points” rules configuration (products or services)

Status (tiers) configuration

Launching marketing campaigns within the loyalty program

Rewards catalogue maintenance

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Analytics
The Platform comes with the set of predefined reports that cover different areas of CRM.

Some predefined reports of the "Analytics" module:

  • Report for brand.
  • Report «Customer Retention»
  • Report «Customer Preferences»
  • Report «Sales Funnel»
  • Report «Loyalty Program»
  • Report «Effectiveness of marketing campaigns»
  • Report «Analysis of fraud»
  • Report «Effectiveness of communications»
LOYALME Services
Customer Data Acquisition
  • Customer base analysis
  • Development of the customer base management strategies
  • Customer base management outsourcing
Engagement
  • Communication analysis
  • Communication strategy development
  • Communication management outsourcing
Loyalty Programs
  • Current loyalty program audit
  • Loyalty program development and implementation
  • Loyalty programs running
Customer Data Acquisition Services
Unlock potential of your customer base
Customer base analysis
  • Customer profiles analysis (360 view)
  • Customer activity analysis (RFM, RFMF, clusters, etc.), obtaining actionable insights as to turn speechless data into more revenue for your business
Customer base management strategies
  • Defining business goals data collection and enrichment
  • data enrichment and growth recommendations development
  • Building long-term plan: technologies, customer base analysis, segmentation, growth and development
Customer base management outsourcing
  • Regular data cleaning and deduplication
  • Operational management of customer base enrichment
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Engagement Services
Uplift your interactions
Communications analysis
  • Existing communication analysis (sms, newsletters, etc.)
  • Channels efficiency, communication pressure, tone of voice
Communication strategy development
  • Defining objectives and KPIs
  • Engagement strategy development (email and SMS campaigns, ‘automated and manual’ communication streams, channels, content)
Communications management outsourcing
Communication outsourcing (design, layout, testing, results analysis)
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Loyalty Programs Services
Retain and nurture your best customers
Loyalty program audit
  • A ‘deep dive’ into program objectives vs program performance
  • Comparing performance with available benchmarks, best practices
  • ‘As-Is’ report with growth potential areas marked
Loyalty Program strategy
  • Goals and KPIs
  • Concept
  • Engagement strategy
  • Financial model
  • Tools and technologies
  • Rewards
  • Operations
Loyalty programs management outsourcing
  • Planning
  • Ongoing operational management
  • Campaigns management
  • Technology outsource (LOYALME Platform)
  • Data storage and protection
  • Rewards management
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Clients
About LOYALME
From 2011 LOYALME helps multinational brands to build CRM processes, launch loyalty programs and achieve business goals, unlocking a full potential of their customer base. In 2014, LOYALME launches the Customer Management Platform – a cloud-based solution, that reflects years of consulting experience in CRM and Customer Loyalty.
Offices
  • New York
  • Paris
  • Moscow
Products
  • Customer Management platform
  • Consulting (CRM & Customer Loyalty)
Expertise
  • Loyalty programs
  • CRM
  • Customer Centricity
  • Digital Transformation
Cool stuff
  • Exclusive partner of 26 brands of L'Oreal Group
  • NUMA Paris acceleration program graduate
  • Backed by INSEAD Business School alumnus
Technology
  • Cloud-based
  • Omni-channel
  • Data protection regulation certified

New York

+1 (646) 620-72-49

77 Water Street, 8 этаж
NY 10005, USA

info@loyalme.com

Paris

+7 (499) 553-07-83

9, Villa Wagram Saint Honoré
Paris 75008, France

info@loyalme.com

Moscow

+7 (499) 553-07-83

ul. Zoologicheskaya, bldg. 1

info@loyalme.com