Customer Management Platform

CRM and Loyalty Programs automation
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Platform Modules
Customer Data Acquisition
Loyalty Program
Customer Data Acquisition
Omni-channel Data Collection and Management.

Some features of the module:

Omni-channel Integrations

Adjustable fields in customer profile

‘Role-based’ interface

Deduplication mechanisms

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Omni-channel communication: email, SMS, phone call, website, POS, messengers, etc., providing unique customer experience.

Some features of the module:

Email and messaging template editor

A/B testing

Visitor activity tracking

Conversion calculation for each channel

Subscription management and more

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Loyalty Programs
Range of tools to build Loyalty Programs.

Some features of the module:

Points “earn-burn” rules editor

“Redeem points” rules configuration (products or services)

Status (tiers) configuration

Launching marketing campaigns within the loyalty program

Rewards catalogue maintenance

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The Platform comes with the set of predefined reports that cover different areas of CRM.

Some predefined reports of the "Analytics" module:

  • Report for brand.
  • Report «Customer Retention»
  • Report «Customer Preferences»
  • Report «Sales Funnel»
  • Report «Loyalty Program»
  • Report «Effectiveness of marketing campaigns»
  • Report «Analysis of fraud»
  • Report «Effectiveness of communications»
LOYALME Services
Customer Data Acquisition
  • Customer base analysis
  • Development of the customer base management strategies
  • Customer base management outsourcing
  • Communication analysis
  • Communication strategy development
  • Communication management outsourcing
Loyalty Programs
  • Current loyalty program audit
  • Loyalty program development and implementation
  • Loyalty programs running
Customer Data Acquisition Services
Unlock potential of your customer base
Customer base analysis
  • Customer profiles analysis (360 view)
  • Customer activity analysis (RFM, RFMF, clusters, etc.), obtaining actionable insights as to turn speechless data into more revenue for your business
Customer base management strategies
  • Defining business goals data collection and enrichment
  • data enrichment and growth recommendations development
  • Building long-term plan: technologies, customer base analysis, segmentation, growth and development
Customer base management outsourcing
  • Regular data cleaning and deduplication
  • Operational management of customer base enrichment
Engagement Services
Uplift your interactions
Communications analysis
  • Existing communication analysis (sms, newsletters, etc.)
  • Channels efficiency, communication pressure, tone of voice
Communication strategy development
  • Defining objectives and KPIs
  • Engagement strategy development (email and SMS campaigns, ‘automated and manual’ communication streams, channels, content)
Communications management outsourcing
Communication outsourcing (design, layout, testing, results analysis)
Loyalty Programs Services
Retain and nurture your best customers
Loyalty program audit
  • A ‘deep dive’ into program objectives vs program performance
  • Comparing performance with available benchmarks, best practices
  • ‘As-Is’ report with growth potential areas marked
Loyalty Program strategy
  • Goals and KPIs
  • Concept
  • Engagement strategy
  • Financial model
  • Tools and technologies
  • Rewards
  • Operations
Loyalty programs management outsourcing
  • Planning
  • Ongoing operational management
  • Campaigns management
  • Technology outsource (LOYALME Platform)
  • Data storage and protection
  • Rewards management
From 2011 LOYALME helps multinational brands to build CRM processes, launch loyalty programs and achieve business goals, unlocking a full potential of their customer base. In 2014, LOYALME launches the Customer Management Platform – a cloud-based solution, that reflects years of consulting experience in CRM and Customer Loyalty.
  • New York
  • Paris
  • Moscow
  • Customer Management platform
  • Consulting (CRM & Customer Loyalty)
  • Loyalty programs
  • CRM
  • Customer Centricity
  • Digital Transformation
Cool stuff
  • Exclusive partner of 26 brands of L'Oreal Group
  • NUMA Paris acceleration program graduate
  • Backed by INSEAD Business School alumnus
  • Cloud-based
  • Omni-channel
  • Data protection regulation certified

New York

+1 (646) 620-72-49

77 Water Street, 8 этаж
NY 10005, USA


+7 (499) 553-07-83

9, Villa Wagram Saint Honoré
Paris 75008, France


+7 (499) 553-07-83

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